Swarovski Kristallwelten (Swarovski Crystal Worlds) first opened in 1995 and since then the touristic destination has become one of Austria's most popular attractions with an average of 600,000 visitors annually. On the occasion of the Tyrolean family-owned company's 120 year anniversary in 2015, Snøhetta was commissioned to take part in the expansion leading up to the grand re-opening of the Swarovski Kristallwelten. Swarovski Crystal Worlds has put together a team of three architectural firms, including CAO PERROT, s_o_s architekten, and Snøhetta. Snøhetta has contributed with three main elements to the expansion; a playtower and adjacent playground, a shop entrance, and a café and restaurant area.