Morsø has a long design history, steeped in tradition, and over the years, for instance Kaare Klint, Klaus Rath, Monica Ritterband and many other well-known designers have set the standard for the timeless Morsø design. An important element of Morsø's design philosophy is the creation of continuity between the various products – aesthetically and functionally. This means that the individual product will always be created with its own unique expression and function but, also, that it will be characterised by the distinct connecting thread of design principles which runs through the entire Morsø collection.